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25 Viral Formulation Myths That Keep Spreading — And Why They’re Completely Wrong
A Mega Deep-Dive for Makers, Formulators, and Curious Skincare Lovers Welcome back to my blog, friends. In today’s post, we’re diving into something the internet desperately needs more of: science-based myth busting for cosmetic formulation. With TikTok tutorials, AI-generated “recipes,” and Pinterest skincare hacks circulating faster than ever, misinformation has become a real problem in the maker community. These myths don’t just ruin products — they create unsafe formulas
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12 minutes ago8 min read


Hype vs. Evidence - the truth about raw materials
The Hype Cycle of “Breakthrough” Ingredients Every few months, a new “miracle” ingredient lands in the cosmetic world, complete with glowing claims, glossy marketing and the promise of being the next big thing . You’ll see bold phrases like “clinically proven,” “patent-pending,” and “five times more effective than niacinamide.” The problem? Most of these ingredients launch before there’s any real data to back them up . Here’s how the cycle usually goes: A raw material suppl
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Oct 248 min read


The Hidden Truth About Heat-Sensitive Oils: Why Some Plant Oils Don’t Like the “Heat & Hold” Method
When we think of natural oils, it’s easy to assume they’re all created equal. After all, they’re just oils , right? Not quite. Some are...
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Oct 76 min read


ESTERS IN FORMULATION: THE ART OF CASCADING EMOLLIENTS
Cascading Emollient Esters What Are Cosmetic Esters? Esters are lightweight, lab-created emollients formed when an acid reacts with an...
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Sep 92 min read


Adding a Splash of Color to Your Bath Creations ✨🌈🛁
If you sell bath bombs in the U.S., soaks, bubble bath, or in-tub oils, your colorants have to be approved cosmetic color additives for...
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Aug 263 min read


Why You Should Never Use Regular Soap on Your Hair — The Science of pH and Healthy Strands
It’s a popular internet “hack”: skip shampoo and use a regular bar of soap on your hair instead. Some claim it’s “more natural” or...
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Aug 105 min read


Skinimalism in 2025: A DIY Formulator’s Guide to the Less-Is-More Skincare Revolution
In a beauty world once dominated by 10-step routines and overflowing ingredient lists, skinimalism is taking center stage in 2025—and...
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Jul 232 min read


Explore our Men’s Products category - Overview
Men’s Product for DIY grooming and skincare made for him—beard oils, shave butters, cooling gels, soaps, and more. These easy, effective...
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Jul 211 min read


Understanding Hurdle Technology in Cosmetic Preservation
How Can We Reduce Preservative Load Without Sacrificing Safety? Preserving cosmetic products is essential for consumer safety and product...
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May 238 min read


Oils vs. Emollient Esters & Penetration Enhancers — Which Ones Are Best for Skincare Formulation and Why
In the world of cosmetic formulation, few topics spark as much debate—and confusion—as the choice between natural oils , emollient esters...
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May 22 min read


Functional Ingredients vs Claim Ingredients
As I continue to deconstruct (reverse engineer) and dupe products made by the “Big Guys”, I encounter so many ingredients on the labels...
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Apr 123 min read


Glycols for Preservation & Penetration
Glycols are commonly used in cosmetic formulations as humectants, solvents and preservative boosters - enhancing texture, moisturization...
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Apr 55 min read


BASIC KNOWLEDGE & UNDERSTANDING OF HOW TO MAKE EMULSIONS
Emulsions are made with water. Emulsions improve the sensory feel of products. Anhydrous products tend to feel too greasy. All the...
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Feb 175 min read


Preservative Systems and Why you Should Start Formulating this Way
Preserve Your Products The Right Way It's very important to understand the importance of proper preservation when it comes to DIY...
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Jan 277 min read


Slow and Low Heat Method of Making Herbal Infusions
Are you curious about how to harness the power of herbs in your cosmetic products? Herbal oil infusions are a fantastic way to do just...
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Jan 106 min read


The Ultimate Foaming Bath Whip Recipe
As a DIY skincare formulator, I’m always excited to explore new and creative ways to enhance recipe's that I've used for years. Recently,...
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Jan 24 min read


Whipped Soap, What is it? - Overview
Whipped soap is a fluffy, airy soap that has a creamy, whipped texture, often resembling mousse or frosting. It is made by incorporating...
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Dec 5, 20244 min read


Rebatch Soap, What is it? - Overview
Rebatched soap is a type of soap made by taking leftover or unsatisfactory batches of soap (often made from the cold or hot process) and...
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Dec 5, 20243 min read


Melt and Pour Soap, What is it? - Overview
Melt and pour soap is a pre-made soap base that can be melted down and customized by adding fragrances, colorants, herbs, and other...
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Dec 5, 20244 min read


Liquid Soap, Quite a Wide Variety - Overview
Liquid soap is a type of soap that is in liquid form, rather than the traditional bar soap. It is made by combining oils (such as...
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Dec 5, 20244 min read
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